Designers, engineers, and AI agents powered by curiosity and craft.

The 35 studio in Maastricht

About us

A team that takes ideas from zero to one, and much further. We punch well above our weight, because half our team doesn't sleep. We think in systems instead of deliverables. Some days that means refining the tiniest interaction for hours. Other days it means shipping an entirely new direction before lunch.

Our team was built around a simple idea: great products happen when the people making them stay close to the work. Just a tight group of designers, engineers, and problem-solvers obsessed with building things that feel clear, useful, and inevitable.

We've embedded agents deeply into the way we work. Research runs while we sleep. Ideas get stress-tested instantly. Workflows evolve in real time. It gives us the speed of a much larger team, without losing the sharpness, taste, and intuition that only humans bring.

Meet the team

    • BW

      Bob Wassermann

      CEO

    • Chat GPT

      Research & writing

    • TV

      Tristan Vranken

      Lead growth

    • JC

      Juul Crooymans

      Tech lead

    • Cursor

      Code editor

    • C

      Cheddar

      Viber

    • Claude

      Design thinking

    • Pv

      Pascal van der Steen

      COO

    • FS

      Frank Slangen

      Design lead

    • Fal.ai

      Image generation

    • ME

      Mats Erdkamp

      Design engineer

    • Linear

      Project management

    • Codex

      Code editor

    • SS

      Sem Stassen

      Software engineer

    • Notion

      Knowledge base

    • LS

      Lisanne Stoffels

      Software engineer

    • SV

      Sebastiaan Vranken

      Business developer

    • Slack

      Communication

    • N

      Nielson

      Doodler

Backstage

The 35 team around a table
Studio dog resting on the floor
Studio screen during a working session
Hands playing piano backstage

Principles

  1. 01.Ideas are cheap. The work is everything.
  2. 02.Strategy without execution is just opinion.
  3. 03.Clarity over cleverness.
  4. 04.We don't consult. We ship.
  5. 05.Thinking is the work. The rest is muscle memory.
  6. 06.We love challenges, not tools.
  7. 07.A good question saves a week of building.
  8. 08.The best products are built together.
  9. 09.Design and engineering are one craft.
  10. 10.Design the thing you'd put on your own fridge.
  11. 11.Show the version that scares you a little.
  12. 12.We ship in weeks, not months.
  13. 13.AI amplifies craft.
  14. 14.Launch is just the warmup.